GIOCONDA COFFEE
Gioconda Coffee Roasters is a boutique, award-winning roaster in Devonport that grows through wholesale partnerships with Tasmanian cafés. Competing against large corporate coffee suppliers, they needed sales materials that felt as premium and considered as the coffee in the bag.
Year
2026
Scope
Sales Collateral, Print Design
Timeline
6 weeks
A premium wholesale pitch that helps a boutique roaster win cafés against the big suppliers.
I designed a rich, elegant suite built around Gioconda's Mona Lisa brand icon. A dark espresso palette with gold and the signature red, a characterful display serif and refined framing give everything an artisan, award-winning feel, while the icon carries the brand cleanly through every page.
