PLATINUM PRO
It starts with the experience — a 20-page Discovery Guide for a Tasmanian custom home builder.
Platinum Pro Construction is a Spreyton-based builder crafting custom homes, unit developments and residential builds. They needed a premium sales asset to hand to prospective clients early in the journey. The result is the Discovery Guide: a 20-page publication that carries their "Purple Army" identity from cover to contact page.
Year
2026
Scope
Graphic Design & Art Direction
Timeline
3 Months
Building a home is one of the biggest decisions a person makes,
and most builder marketing pulls in the wrong direction — either generic and forgettable, or so dense it overwhelms. Platinum Pro sat in a distinctive market position they called their "Hot Spot": architectural flair with the cost certainty of a volume builder. The brief was to translate a lot of information into a single document that felt genuinely premium, easy to move through, and reassuring.
